As consumers become more conscious about the production of their purchases, cruelty-free lifestyles are becoming incredibly popular.
Making the switch to a cruelty-free lifestyle, however, can be perplexing because the information surrounding company policies on animal testing is often ambiguous, or even false.
Information surrounding company policies on animal testing with Korean beauty products can be particularly difficult to understand as details are often not provided in English or may seem inconclusive.
For example, many brands claim they are not testing on animals, but are sold in China, where products are required to be tested on animals. Similarly, brands which are said to be cruelty-free may be owned by a parent company which do test on animals and/or are sold in China.
The good news is that the Korean National Assembly have passed a bill to end animal testing by 2018. It’s time to start reconsidering the brands you support and make switches to anti-animal testing brands. If you are making the transition into a cruelty-free lifestyle and don’t know where to begin, here are 5 Top Korean beauty brands which do not test on animals.