The highly anticipated New Zealand Wine Festival Seoul & Busan makes its grand return to Korea in 2026!
As in past years, events will be organised in both Seoul and Busan, this time united under the captivating theme “Where Wine Meets Art,” an invitation to experience wine as liquid art, shaped by terroir, time, and the spirit of Aotearoa New Zealand.
Since 2009, The New Zealand Chamber of Commerce in Korea, also known as “The Kiwi Chamber,” has been organising successful wine festivals. This year is no exception. Once again, the New Zealand Wine Festival Seoul & Busan will present a variety of sustainably grown premium wines from over 20 renowned New Zealand wineries, each presenting wines that reflect their unique philosophy and story.
The festival will be held in two vibrant cities, Seoul and Busan, each ensuring a unique experience.
This year marks the 27th and 28th editions of the wine festivals!
The first event in Seoul will take place at the luxurious Grand Hyatt Seoul’s Waterfall Garden on Saturday, May 23rd, 2026, from 4:00 p.m. to 8:00 p.m.
Register here:
The New Zealand Wine Festival in Busan will be held at the stunning Park Hyatt Busan (2F Grand Ballroom) on Saturday, June 27th, 2026, from 6:00 p.m. to 10:00 p.m.
Register here:
The 2026 New Zealand Wine Festival Seoul & Busan
Both festival venues will offer a high-quality experience, including a New Zealand-style outdoor BBQ paired with refined cuisine by master chefs in Seoul, set against the breathtaking backdrop of the Han River and the city skyline. In Busan, guests will enjoy a signature buffet complemented by a fresh selection of premium seafood at the Park Hyatt’s Grand Ballroom, with stunning views of Haeundae Beach, the sunset, and the illuminated Gwangan Bridge. The events will feature curated selections of New Zealand cheeses and charcuterie with fresh fruits, artisanal desserts, and premium ingredients chosen to complement the tasting experience.
New Zealand Wine in Korea
Dr. Tony Garrett, Chairman of The Kiwi Chamber, expressed enthusiasm for the continued success of the New Zealand Wine Festivals, noting that they have grown steadily over the years and continue to delight guests with premium wines and cuisine. Under this year’s “Where Wine Meets Art” theme, the festivals promise a refined sensory journey that engages sight, taste, and emotion — a true celebration of the unique lifestyle and heritage of Aotearoa New Zealand.
New Zealand once again was the sixth-largest importer of wine into South Korea, with sales in 2025 reaching an import value of USD 38.5 million, up 52% from the previous year. Of note, New Zealand’s globally recognized Sauvignon Blanc has been maintaining a strong growth position in the white wine sector.
Bilateral trade between the two countries remains strong. In 2025, New Zealand exported NZD 3.2 billion of total goods and services to Korea, up 21% from the previous year. Conversely, New Zealand imported NZD 5.5 billion from Korea, while maintaining its position as the fifth-largest trading partner of New Zealand. This year also marks the 11th year of the Korea-New Zealand Free Trade Agreement (KNZFTA), during which two-way trade has more than doubled. Key New Zealand exports to Korea include dairy, aluminium, wood, and fruit.
The New Zealand Wine Festival Seoul & Busan Experience for 2026
Both New Zealand Wine Festival locations promise an immersive and memorable experience, blending fine wine with exquisite culinary delights and top-notch service. This year’s “Where Wine Meets Art” concept invites guests on a sensory journey where every pour tells a story rooted in New Zealand’s natural purity and winemaking craftsmanship.
Each event will feature a curated selection of artisanal New Zealand cheeses, charcuterie, fresh fruits, and delectable desserts, meticulously chosen to complement the wines and enhance the tasting experience. Premium lifestyle brands will also enrich the 2026 experience, adding a curated discovery dimension to the celebration.
Entertainment and Activities during the wine festival:
Guests will enjoy traditional Māori haka performances, lively DJ sets, and artistic and cultural elements inspired by the “Where Wine Meets Art” theme, along with dedicated photo zones. The lucky draw this year features a range of exciting prizes, with an exclusive highlight of round-trip flights to New Zealand.
Ticket Prices for the 2026 New Zealand Wine Festival in Seoul & Busan
- 180,000 won for Kiwi Chamber members
- 200,000 won for non-members
- 180,000 won for prepaid groups of 8+ people
- 220,000 won for on-site / door purchase
Payment Information
Payment is by bank transfer. After payment, send your depositor’s name and bank details to events@kiwichamber.com for confirmation.
For registration, visit www.kiwichamber.com or email events@kiwichamber.com. For general enquiries, contact chamber@kiwichamber.com.
The New Zealand Wine Festival Seoul & Busan is more than just a wine-tasting event; it is a celebration of New Zealand’s rich wine culture, sustainable practices, and culinary excellence. With its unique “Where Wine Meets Art” theme, exceptional wines, gourmet food offerings, and captivating entertainment, the festival promises to be a highlight of 2026 for wine enthusiasts and anyone looking to experience the best of New Zealand in Korea.
Don’t miss the chance to be a part of this extraordinary celebration of New Zealand’s world-class wines and culture. Mark your calendars and join us in Korea for an unforgettable experience at the 2026 New Zealand Wine Festival in Seoul & Busan!
For more information and registration, please visit the Kiwi Chamber Events Calendar.
If you are heading to Busan for the 2026 New Zealand Wine Festival, make sure to check out our guide on 12 essential things to do in Busan to make the most of your time in the city.
