Today on January 19, Uber Technologies Inc. announced that Uber Korea was back on the market and has launched a new premium taxi-hailing service named Uber Black. The standard fare is W8,000 and bookings can be made through a smartphone application. Uber Black ensures high quality and service as its registered drivers have been accident-free for at least five years and have received a service-oriented education.
The Uber Black taxis are K9 sedans, thanks to a friendly deal with Kia Motors Corp. Consequently, Uber Black drivers are eligible to buy the model at a reduced price.
The start of this new launch will inevitably create a competition ring against Korea’s leading taxi service Kakaotaxi Black, owned and operated by the nation’s most popular messenger app KakaoTalk. Whether or not Uber Black will triumph over Kakao taxi is yet to be determined but let’s just hope Uber Korea will still exist this time next year.