South Korea’s ride-hailing service TADA
announced on Thursday that it would soon cease its TADA Basic service.
After the National Assembly Judicial
Commission passed the so-called TADA Prohibition Act on March 4, TADA said
that, “Based on this legislative judgement, TADA will soon cease basic service.”
TADA CEO Park Jae Wook added that, “The National Assembly has decided that we will now return to the past.”
Since its launch in 2018, TADA has provided
over 1.7 million rides as it quickly gained a reputation for a comfortable,
timely, affordable experience. Its white vans became a ubiquitous sight on the streets
of Seoul, and the service has recently become compatible with foreign phone
numbers and credit cards.
As of March 5 TADA had not yet set a date
for the termination of its service.