Shot courtesy of GoodGN
Korean Frozen Meal Market Goes Upscale
Though traditional frozen meals in Korea used to be limited to food such as dumplings, more complicated dishes have often been left out of the “instant” trend until recently. Companies like Suwolhan are now offering a variety of other frozen food options such as steak, chicken feet, galbi (marinated beef short ribs), and seafood rice cakes. Even restaurateur Hong Seok-cheon will offer frozen cuisine choices straight from his chain of successful restaurants in Itaewon, and include teriyaki chicken and hot chili chicken. There’s no need to dice, season, or broil the ingredients for these meals. Even cooking novices can throw the frozen contents of a bag into a pan and have a delicious meal ready in under thirty minutes.