In Seoul, the streets are treasure troves of inspiration for everything fashion. The long walkway and infamous stairs of the Dongdaemun Design Plaza became a sensational setting for mini-photo shoots and runways, as young, fashionable fans swarmed the architectural site with one goal in mind – to be seen.
But more than a platform to get a glimpse of what millennial Seoulites are wearing, the 2017 F/W Hera Seoul Fashion Week (held from March 27 to April 1) set the agenda for styles which will fill the closets of trend-loving Koreans, as well as fashion enthusiasts from all over the world. Here are the 10 dominating trends seen on the runways!
1. Bright As Lime
Beyonce was on to something when she was singing about ‘em lemonades. If last F/W season was all about minimalist, classic, and sporty styles, this year is quite the opposite.
Lime, a surprising color emerged on the scene not just in hints and small details, but in matching outfits that can be seen from afar.
Studio K proves that yes, men can wear yellow lime as a crisp polo and pants combo, while YCH’s interpretation is a dressy silk number with a pleated skirt.
2. Royal Emerald
Still in the family of green hues, a deep shade of emerald was featured prominently in the shows. From Greedilous’ coat, Studio K’s lace, J KOO’s ruched dress, to Push Button’s boxy jacket, the color gave an inexplicable sense of elegance and luxe to any look.
3. Fee, Fi, Faux Fur
Wearing faux fur for winter isn’t entirely new, and wearing too much of it in everyday life can be, well, too much. Hints of fur made winter dressing just a bit more interesting, especially if they come in unexpected details such as sleeves, collars, or wrapped around the waist.
4. Men Go Au Naturale
Homme fashion never looked so light and breezy with this season’s warm earth tones that come in light camel, browns, creams and orange. Case in point: GIL Homme, Munn, and Songzio.
5. Loud And Red
Just as lime colors signaled ‘go,’ deep and bright red hues will surely stop traffic. From head to toe, this color spells confidence, strength, and most definitely, chic. DEMOO Park Choon Moo went the classic route by pairing two shades of red in one look that’s reminiscent of the 70’s, while Fleamadonna made red into a youthful look by pairing an oversized T-Shirt with a tulle skirt. YCH redefined power-dressing with a marsala color that’s perfect for the lady boss.
6. Rich As Velvet
Velvet seems to be the material of choice this season with looks that range from pared down casuals to formals. Push Button shows us how to dress down velvets by pairing it with jeans, while A.AV incorporated the fabric in menswear.
7. The BIGGER The Better
If you hate looking like Michelin man every winter, this season’s designs make the cold weather just a little bit more bearable with oversized and fun-colored puffer jackets as seen from Supercomma B.
8. Trench Chic
If you can’t quite decide which coat to wear, Kumann Yoo Hye Jin provides a fresh take on trench coats. One of the brand’s coats featured two halves with different designs, while another has interesting button and belt details.
9. White Now
You can’t ever go wrong with an all-white outfit. That is unless, of course, if you’re too clumsy to keep it clean. Whether it’s sporty or dressy, a white look can take you from day to night.
10. Draw The Lines
Vertical, horizontal, squares, you name it – this year’s F/W trends have it. At Seoul Fashion Week, stripes never go out of style, but it has embraced a new twist. You can wear it in different ways: as Demoo’s coat, JARRET’s slinky, shiny knits, or YCH’s high neck collar.