Don’t have time for heavy duty shopping at the airport, but still want all your duty free products at their discounted tax-free price? Seoul is packed with duty free stores that house all the luxury boutiques, as well as stocking a large array of cosmetics, gifts and accessories.
All you have to do is bring your passport and plane ticket with you (or remember your flight number), buy what you want, and pick it up on the day of your departure at the airport gates. Further discounts abound with certain credit cards and VIP benefits. Read on for more details on duty free shopping in Korea.
Where to do your duty free shopping in Korea
Lotte Duty Free

There are multiple locations for this chain, but the best and biggest by far is the Lotte Duty Free located on two massive floors in the main Lotte Department Store in Myeongdong, hosting a killer range of luxury retailers, cosmetics and accessories. This is the only place where you will find a Miu Miu store, as well as a nice range of boutique ladies shoes in La Collection, which houses brands like Marc by Marc Jacobs, Emilio Pucci, Givenchy, Kenzo, Donna Karan and Pedro Garcia. Other heavy hitters include Louis Vuitton, Hermes, Chanel, Gucci, Prada, Tiffany, and Bottega Veneta.
The mantra is that if you can find it in Lotte, don’t bother going anywhere else. This is your one-stop shop for all the favorite brands and then some. Don’t forget that you also have the rest of Lotte Department Store, Avenuel, Lotte Young Plaza and Myeongdong shopping at your fingertips.
VIP cards are available for Korean locals and foreigners. US $1,000 worth of purchases within two years gets you a Silver Card, providing 5-10% discount on most items, and US $10,000 in purchases over five years gets you a Gold Card and 5-15% discount on most items.
Directions: Euljiro 1-ga Stn. (line 2, Exit 7)
Shilla Duty Free
Just down the hill from the Shilla Hotel is the Shilla Duty Free. You’ll find all the usual suspects and more, the Shilla being the next biggest duty free after Lotte.

There are several types of VIP cards available. The Bronze card is the most basic card granted upon signing up and customers who have accumulated less than 2,000 points for the last 3 years and the Silver card offers 5-10% and is for customers who have accumulated more than 2,000 points for the last 3 years. The simplest way is to just sign up online with no restrictions. The Gold Card, however, is only offered to travelers who have accumulated more than 15,000 points for the last 3 years, and gives you 5-15% off.
Directions: about 200m from Dongguk Univ. Stn. (line 3, Exit 5). Seoul
For more information, visit Shilla Duty Free or call 1688-1110
Dongwha Duty Free

This establishment, located on levels 1 and B1 of the Gwanghwamun Building downtown, is usually packed with Japanese and Chinese tourists who come in droves in their tour buses. It is a popular choice for these groups, but a bit smaller compared to Lotte and Shilla Duty Free. You won’t be disappointed though, with Loreal Paris, Bottega Veneta, Dior, Gucci and all the rest. A plus is that the line to pick up purchases at the airport is substantially shorter for the Dongwha Duty Free – vital when you’re running late for a flight!
Be advised that Korean cosmetics purchased by foreigners at Dongwha cannot be picked up from the airport, but must be taken with you at the time of purchase and then shown to customs upon departure. The VIP system includes a Silver Card for online members with a purchase record of more than $200 USD and a Gold Card for customers with a purchase record of more than $5,000 USD after membership.
Directions: Level 1 of Gwanghwamun (Dongwha) Building outside exit 6 of Gwanghwamun Station (line 5). Seoul
Incheon Airport

For those that run out of time and miss out on duty free shopping, do not fear. Incheon International Airport is one of the largest and busiest in the world, with shopping spots to rival Hong Kong International Airport and Narita in Tokyo. In fact, many travelers choose to stop over at Incheon just so they can shop inside the airport! You can also use your VIP cards in the AK, Lotte and Shilla duty free stores here, although the product range is limited to cosmetics and gifts. International retailers include the usuals – Chanel, Hermes, Burberry and Gucci to name a few. You can find more information on the brands available here.
Other Duty Free Shops
Busan Lotte Duty Free –
JDC Duty Free – 064-740-9997
Jeju Tourism Organization Duty Free – 064-780-7700
Lotte World Duty Free – 02-411-7565
ENTAS Duty Free – 051-749-1300
How to claim tax back in cash in Korea
Guess what? Even if you don’t shop in these duty free outlets, you can still save 7% on all your purchases and get your money back at the airport! Just take your receipts to the tax free lounge in all department stores, and you will be asked to fill in a form which you must then show to customs along with your products at the airport. You will then get the equivalent of 7% back on all your purchases in cash at the booth located near the departure gates at the airport.
The staff at Incheon airport will give you cash back on the spot in either Korean won or US dollars, but Gimpo will make you wait up to 3 months for a deposit into your bank account. Unfortunately, this is only available for non-residents of Korea, which means those with an alien ID are not eligible. Doota Department Store in Dongdaemun also offers a similar benefit to foreigners and will return your cash back on the spot. Inquire at the information desk on level 1
Looking for more places to shop to shop ’till you drop? Check out our guide to shopping in Korea!











6 comments
Jure
Duty free is a decent deal. What I don’t understand is why people here buy super expensive, marked up, luxury items which are almost twice as expensive as they are in Europe. Why not just buy an airplane ticket to Paris, make it a vaca, and get a bag, or whatever else for a better deal.
kangnamdragon
Is it true that one can buy duty free flying from Jeju to Seoul?
Gina
The recent last few times I was at Incheon Airport, the line for duty-free pick up was outrageous! So, my advice is if you do buy duty-free off site, arrive extra early at the airport. The line queue was very long and crazy.
Duty-free is how I get most of my luxury items, but give yourself plenty of time to shop and pick up.
Kelli
Shilla duty free is pretty good. It doesn’t take long to view the whole place, which was a bit of a surprise. Happy shopping!
Grace
Hi there
The only way to register is to go to the duty free shops in person and fill in the application form at the Information desk. Each shop has a different policy, but if you visit them they can all speak English 🙂
Esther
Thanks for the post! I’ve been wondering about the VIP cards at various duty frees. Is there a way you could do a follow up on how exactly one goes about registering for these cards? Most of the websites are in Korean 🙁