The highly anticipated New Zealand Wine Festival Seoul & Busan makes its grand return to Korea in 2024!
As in past years, events will be organized in both Seoul and Busan, aiming to showcase some of New Zealand’s finest wines from various wine regions across the country.
Since 2009, The New Zealand Chamber of Commerce in Korea, also known as “The Kiwi Chamber,” has been organizing successful wine festivals. This year is no exception. Once again, the New Zealand Wine Festival Seoul & Busan will present a variety of sustainably grown premium wines from over 25 New Zealand wineries.
The festival will be held in two vibrant cities, Seoul and Busan, each ensuring a unique experience.
The first event in Seoul will take place at the luxurious Grand Hyatt Seoul’s Waterfall Garden and swimming pool area on what promises to be a sunny Saturday, May 4th, 2024, from 4 p.m. to 8 p.m.
The New Zealand Wine Festival in Busan will occur at the stunning Park Hyatt Busan Hotel on Saturday, May 18th, 2024 from 6 p.m. to 10 p.m.
The 2024 New Zealand Wine Festival Seoul & Busan Theme: “Kia Ora Aotearoa, Hello New Zealand”
This year’s theme, “Kia Ora Aotearoa, Hello New Zealand” will allow wine enthusiasts to experience a remarkable selection of Marlborough Sauvignon Blancs and Central Otago Pinot Noirs, among others, certified as sustainable through the world-leading Sustainable Wine Growing New Zealand program. The Māori greeting “Kia Ora” signifies health and support, while “Aotearoa” represents New Zealand as the land of the long white cloud, adding a meaningful layer to the celebration.
New Zealand Wine in Korea
Dr. Tony Garrett, Chairman of The Kiwi Chamber, stated that Wine Intelligence has ranked South Korea as the second-most attractive wine market globally for two consecutive years. He added that the country presents a significant market opportunity due to the growing consumer interest.
In 2022, New Zealand’s wine exports to South Korea remained robust, totaling USD 15.5 million. Over the past five years, South Korea’s total wine imports have more than doubled, with red wine being the most popular category, while white wine, driven by New Zealand Sauvignon Blanc, continues to gain traction.
The New Zealand Wine Festival Seoul & Busan Experience for 2024
Both New Zealand Wine Festival locations promise an immersive and memorable experience, blending fine wine with exquisite culinary delights and top-notch service.
Culinary Experience:
- New Zealand Wine Festival Seoul: Guests will enjoy a relaxed outdoor BBQ-style and seafood buffet.
- New Zealand Wine Festival Busan: Attendees will be treated to a gourmet buffet.
Each event will feature a curated selection of artisanal New Zealand cheeses, charcuterie, fresh fruits, and delectable desserts, meticulously chosen to complement the wines and enhance the tasting experience.
Entertainment and Activities:
Adding to the festive atmosphere, guests will be entertained with traditional Māori haka performances and lively DJ sets. Attendees will also have the opportunity to participate in lucky draws with valuable prizes up for grabs, including New Zealand airline tickets.
Ticket Prices for the 2024 New Zealand Wine Festival in Seoul & Busan
- 150,000 won for Kiwi Chamber members
- 170,000 won for non-members
- 150,000 won for prepaid groups of 8+ people
- 180,000 won for same-day purchase
The New Zealand Wine Festival Seoul & Busan is more than just a wine-tasting event; it is a celebration of New Zealand’s rich wine culture, sustainable practices, and culinary excellence. With its unique theme, exceptional wines, gourmet food offerings, and captivating entertainment, the festival promises to be a highlight for wine enthusiasts and anyone looking to experience the best of New Zealand in Korea.
Don’t miss the chance to be a part of this extraordinary celebration of New Zealand’s world-class wines and culture. Mark your calendars and join us in Korea for an unforgettable experience at the 2024 New Zealand Wine Festival in Seoul & Busan!
For more information and registration, please visit the Kiwi Chamber Events Calendar.
If you are in Busan for the 2024 New Zealand Wine Festival, make sure to check out our guide on 12 essential things to do in Busan to make the most of your time in the city.