Parnas Mall is a trendy shopping mall based on a new concept in that brings together art, culture, and shopping. It is located in the underground level of the Grand InterContinental Seoul Parnas Hotel.
Parnas is also directly connected to Samseong Station, COEX Mall, a casino, and Hyundai Department Store.
Transcending the traditional notions of shopping malls, where products are merely purchased, Parnas Mall features elegant brands alongside artistic spaces and events, such as the Design Walk, media art exhibitions, and daily music concerts. Parnas Mall delivers endless new experiences for its visitors and provides a distinctive shopping space.