The 14th of every month marks a holiday in South Korea, and February kicks off the love days with Valentine’s Day in Korea. Some dread them while others look forward to showering their significant other with affection.
Nonetheless, South Korea makes sure to recognize both coupled and single people with specific holidays.
Originating from Japan, White Day began as marketing strategy for a confectionery company to sale white marshmallows as gifts. The Japanese National Confectionery Association thought it was a novel idea for revenue and deemed March 14 “White Day.”
White Day was introduced to South Korea in the 1980’s. It has become a great part of Korean culture. While women sought the perfect gift on Valentine’s Day, on White Day men give three times more than received in the form of white chocolates, candies and flowers to their leading ladies.
This couple holiday is not limited to couples. Platonic friends can participate as well. Ladies may have felt the pressure of Valentine’s Day, but men do go the extra mile to reciprocate.
For those who endured the torment of Valentine’s Day and White Day, now is the time to celebrate. On April 14, singles eat black-bean noodles (jjajangmyun) to mourn their nonexistent love-lives or celebrate being single.