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Anti-smoking ads have been known to use graphic imagery and scare tactics to curb smoking. In South Korea, a new hard-hitting anti-smoking commercial is making waves and sparking controversy among domestic smokers’ groups according to a report by BBC.

Prior to its release, the Ministry of Health and Welfare (Korea) expressed no restraint in announcing to the public that the new anti-smoking ad would be graphic, with ministry officials promising a combination of disturbing imagery and messages that would effectively deter smokers.

The former anti-smoking campaign had featured a milder message with ballet dancers abstractly conveying the ill effects of cigarette smoking.

Watch it here with English subtitles and tell us what you think. Is the clip excessively disturbing?


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