Couchology is a private institution aiming to provide support and guidance for foreigners living in South Korea. Dr. Lim Jia Ying herself is a foreigner living in South Korea, and therefore understands the hardships of living on foreign land. She stresses that struggling with the cultural and linguistic differences that come with living in South Korea are not something that is experienced alone, and that we all have issues taking time to “just be”. At Couchology, Dr. Lim Jia Ying offers counselling for a range of psychological needs, such as depression, anger management, parenting, stress management, anxiety, child and adolescent mental health and many more. She is also able to offer counselling for those handling work-life stress and trauma, including exercising mindfulness and effective communication. She includes a number of self-care tips on the Couchology wepbage, however, these are suggested to not be used as a replacement for therapy.