Samsung D’light | Seocho-dong, Seoul

Samsung D’light | Seocho-dong, Seoul

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Description

Located within the Samsung Electronics building in Seocho-dong, Seoul, Samsung d’light is a global exhibition space that showcases the latest product lineup by Samsung Electronics.

The name d’light combines the words ‘digital’ and ‘light’ to correlate with the company’s vision of being ‘a guiding light to the digital world’ and sharing the excitement and delight of digital technology through interaction with visitors. The ‘d’ also carries with it the connotation of ‘dynamic,’ ‘dream,’ and ‘diversity.’

The three-storied exhibition space is not merely a display of electronic products, but a space of interaction that allows visitors to experience new life patterns through state-of-the-art digital technology categorized by theme. It is comprised of the digital lounge & shop (B1F), the mobile plaza (1F), and global gallery (2F) that features hands-on activities.

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